Marketing Minefield

So it’s the weekend again and it seems the madness never stops my book is complete just waiting for the finished article to be delivered but now the fun really begins. Now it’s time for Marketing!!!

Clearly a strategy is need, I now have a completed press pack but they can’t go anywhere yet until copies of the book arrive to send with them, I have you guys and the world of Twitter but I have no real strategy or structure. I love the unknown!

I’d like to think I was a bit of an expert  on “winging it” but all of a sudden I know that’s not quite good enough, I’m going for professional here and professionals aren’t allowed to “Wing it”, Are they????

I’d love to sit down with some of the greats, Richard Branson, Bill Gates, you know the sort and just ask “So chaps let’s talk marketing, where do you start?”. Where do you start indeed, I guess I should know my audience, do a few surveys or something constructive??? If I was at work (at my day job) I’d know exactly where to start, what to say, what to suggest but this is a whole new territory and a little bit more personal, you don’t want to get it wrong but you don’t know how to get it right? So my strategy for this weekend is going to be research.

I find myself awake at a ridiculously stupid hour for a Saturday morning so I’m going to make the most of it, I’m off out on a field trip to as many different book shops as I can’t find. This of course will be the ideal excuse to buy loads of new books to read and make up for lost reading time!

So this post is short and sweet today guys but I’ll keep you updated on my findings by updating this post  a little later!! Wish me luck in my research adventure today and if you have any really groovy ideas for low budget book marketing then trust me I’m all ears (Well you can have my good ear at least!!!!!)

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