Book Trailers… Seriously?

So now the Car drama is over and Yes I did get the wing mirror fixed and no I didn’t do it myself my better half did!!! Anyway it’s now time to get back to business. The writing business!! Now, amongst all my research for a good marketing strategy and preparation for the release of The Break there is one thing that keeps flashing up everywhere and that I keep blatantly ignoring and trying to avoid and that would be the crazy notion of The Book Trailer. I remember seeing a book trailer on TV for the first time and my first thought was ‘You’ve got to be kidding me, why?’ But on further reflection my second thought was ‘What an interesting concept why isn’t everyone doing it’ and I kind of came to the conclusion that it’s a little odd to present imagery to the reader before they’ve read the book. I mean I enjoy reading because it’s my interpretation of the story and each reader takes out of a story what they will, what’s personal to them and their view of what’s significant and their own imagery, surely by presenting them with images of your own perception is manipulating your reader before they’ve even read your work. It’s different to movie trailers and obviously movies as a whole for that matter because we’re viewing that Directors interpretation of the script and there’s hardly ever any room for personal interpretation.

I have to admit though the concept of Book Trailers intrigues me still so I had a Google and found a few people who’d shared their experience of making such a trailer, now naturally my first reaction to the idea was Oh My God do I need to start casting actors and getting them to act out scenes from the book? I now chuckle at the idea! And the answer is certainly not, I typed Book Trailers in to You Tube’s search bar and trawled through the many listed from the amateur to the professional and found not one single actor in sight, which is probably good news as I doubt  Johnny Depp would’ve been available!!!  Now one of my many passions as a kid/teenager/young adult was film making, my first real shot at this was when I made a promotional video for a local education centre which they used to send to primary schools to promote what they did, I was seventeen at the time and I was all about the cinematography, I was always so excited about everything but unfortunately a passion which died once financial responsibility started and I needed to pay the bills!!! So now, I’m thinking why not relight that little film makers spark hidden away and experiment with a Book Trailer, I still think the idea is crazy but I’m all for crazy it’s all part of the adventure after all!!!!

Marketing Minefield

So it’s the weekend again and it seems the madness never stops my book is complete just waiting for the finished article to be delivered but now the fun really begins. Now it’s time for Marketing!!!

Clearly a strategy is need, I now have a completed press pack but they can’t go anywhere yet until copies of the book arrive to send with them, I have you guys and the world of Twitter but I have no real strategy or structure. I love the unknown!

I’d like to think I was a bit of an expert  on “winging it” but all of a sudden I know that’s not quite good enough, I’m going for professional here and professionals aren’t allowed to “Wing it”, Are they????

I’d love to sit down with some of the greats, Richard Branson, Bill Gates, you know the sort and just ask “So chaps let’s talk marketing, where do you start?”. Where do you start indeed, I guess I should know my audience, do a few surveys or something constructive??? If I was at work (at my day job) I’d know exactly where to start, what to say, what to suggest but this is a whole new territory and a little bit more personal, you don’t want to get it wrong but you don’t know how to get it right? So my strategy for this weekend is going to be research.

I find myself awake at a ridiculously stupid hour for a Saturday morning so I’m going to make the most of it, I’m off out on a field trip to as many different book shops as I can’t find. This of course will be the ideal excuse to buy loads of new books to read and make up for lost reading time!

So this post is short and sweet today guys but I’ll keep you updated on my findings by updating this post  a little later!! Wish me luck in my research adventure today and if you have any really groovy ideas for low budget book marketing then trust me I’m all ears (Well you can have my good ear at least!!!!!)